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Max Mara The Cube SS20 by Marilyn Minter, Tierney Gearon & Laurie Simmons

March 18, 2020
in Ad Campaigns, Female Models, Male Models, Max Mara, Menswear, Spring Summer 2020 Campaigns, Womenswear
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Max Mara The Cube
©MAX MARA, Marilyn Minter

Fashion house Max Mara enlists three female artists Marilyn Minter, Tierney Gearon, and Laurie Simmons to present their vision of Max Mara The Cube‘s Spring Summer 2020 Collection.

©MAX MARA, Marilyn Minter

I like the idea of making images of things you know exist but don’t necessarily see a lot of, like freckles, like your dirty feet after you dance all night, images that you never see – Marilyn Minter

Max Mara The Cube
©MAX MARA, Laurie Simmons
Max Mara The Cube
©MAX MARA, Laurie Simmons
Max Mara The Cube
©MAX MARA, Laurie Simmons
Max Mara The Cube
©MAX MARA, Laurie Simmons

What I do when I take photos is I live in the moment. I create situations where something interesting will happen, and by allowing everyone to be part of the creativity you get spontaneous moments. I like to have something in the image that makes you wonder what is really going on – Tierney Gearon

Max Mara
©MAX MARA, Tierney Gearon
Max Mara
©MAX MARA, Tierney Gearon

My subject has always been the specifics of gender and how gender was presented to me as a child. The subject, for me, is a gift that keeps on giving because the definitions have been
changing. – Laurie Simmons

Max Mara
©MAX MARA, Tierney Gearon
Max Mara
©MAX MARA, Tierney Gearon

“Max Mara The Cube concentrates on the research of innovation that has always characterised Max Mara Group, blending a cutting-edge spirit with the easy living approach of contemporary apparel to shape an innovative idea in terms not only of design but also of craftsmanship and technique.“

Courtesy of © MAX MARA / Kwang Sia

Tags: ad campaignsmenswearSS20Womenswear
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