Fashion house H&M teams up with London-bases luxury pyjama brand Desmond & Dempsey for a womenwear collection DESMOND & DEMPSEY X H&M. The collection features casual daywear with a wide range of laid-back but chic dresses, kaftans and other Summer essentials, all in easy-going silhouettes and lightweight fabrics.
Supermodel Toni Garrn and Saffron Vadher star in Desmond & Dempsey x H&M‘s campaign lensed by fashion photographer Clara Balzary. In charge of styling was Lisa Lindqwister at Lundlund.
“We are thrilled to be launching our collaboration with H&M. It is our first time venturing outside the bedroom, so we are excited to see our prints ‘in the wild’. We have loved working with the H&M team and have been blown away how intimate and collaborative the whole process was. We can’t wait to bring our world of languid luxury to H&M and D&D customers around the world. We hope it brings colour, joy and a sense of ease for everyone right now” – Molly Goddard, co-founder and Creative Director of Desmond & Dempsey
“The Desmond & Dempsey x H&M collaboration is such a wonderful collection of long-lasting designs, easy-to-wear pieces and hand painted prints. We enjoyed working with Molly, Joel and their team to create a sophisticated yet relaxed summer wardrobe. The collection evokes the Australian outback – terracotta soil, waving palms and a laidback vibe. All the personal touches really make it special” – Maria Östblom, Head of design womenswear at H&M