in , , , , , , , , , ,

Freja Beha Erichsen is the Face of Prada Pre-Fall 2020 Collection

Photographer David Sims captured Prada’s Pre-Fall 2020 campaign starring supermodel Freja Beha

Prada
©Prada, Photography by David Sims

Discover Prada‘s Pre-Fall 2020 campaign featuring supermodel Freja Beha Erichsen lensed by fashion photographer David Sims. In charge of styling was Olivier Rizzo, with creative direction from Ferdinando Verderi.

Prada
©Prada, Photography by David Sims

The power of the hand and the impact of image; the intimacy of clothing; the power and positivity of color. And the blurring of reality with digital, something now being experienced everyday – a new idea of intimacy, a surreality reflective of these very particular times. The Pre-Fall 2020 Prada campaign is engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology – each equally important, a hybrid means of communication, expression and creativity.

Prada
©Prada, Photography by David Sims

The images and campaign films combine hand-painted watercolors with digital artistry. David Sims’ black and white images of Freja Beha Erichsen act as monochrome canvasses for a subsequent intervention, creative expression via saturated color, applied with improvised spontaneity over the image. The silhouettes of the clothes, their seams and patterns, become ‘paint by numbers’ frames for energetic explorations of color – a dozen Prada-ist shades of Celeste blue, pink, yellow, orange, green and more. The campaign films propose another twist, transforming the model into the maker: Beha Erichsen determines her own image, her own authorship, brushing color onto her clothes and accessories in a surrealist gesture, simultaneously bringing them and her to life.

Leave a Reply

Your email address will not be published. Required fields are marked *

American Vogue

American Vogue June July 2020 Issue: Rose by Irving Penn

SAINT LAURENT

SAINT LAURENT Announces its Own Schedule for 2020