Designer Alessandro Michele presented Gucci‘s Pre-Fall 2020 So Deer To Me campaign captured by fashion photographer Alasdair McLellan, with art direction from Christopher Simmonds. In charge of styling was Jonathan Kaye, with set design from Andy Hillman.
Beauty is work of hair stylist Paul Hanlon, makeup artist Thomas De Kluyver, and manicurist Lenny Longworth. Among the stars of the campaign are Akito Mizutani, Azu Nwogu, Gret Mateides, Katie Johnson, Nastya Kharina, and Xie Chaoyu.
“This is the premise for the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele. Animals and a childlike imagination are recurring motifs of Alessandro Michele’s collections. These themes are conveyed in a series of portraiture vignettes depicting the beauty and the personalities of a group of men, women and their beloved animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.” – From Gucci