Discover MIU MIU‘s Pre-Fall 2020 Here Comes the Night campaign featuring actress Esme Creed-Miles, and models Ez, Tomiwa Adeshina, Tang He, Malaika Holmen, Kasper Kapica, and Patrycja Piekarska.
PRE-FALL 2020 COLLECTIONS
In charge of photography was Douglas Irvine, with art direction and styling from Katie Grand, and casting direction by Anita Bitton. Beauty is work of hair stylist Samantha Hillerby, and makeup artist Miranda Joyce.
“The latest Miu Miu campaign and collection for PreFall 2020, explores the idea of these interior girls’ worlds. Here, the playful power of femininity and fashion are revealed, as not simply about what you might want to buy, but who you might want to be.
A dream-like, interior world is conjured through Douglas Irvine’s photography to match the external, magical manifestation on display in the clothing. A blur of florals and glittering visual embellishment, diaphanous drape and ecstatic movement belie the strict foundations for both the images and garments.
Wearing a clothing collection that splices the utilitarian with the formal, the everyday with the extravagant, delicate artisanal embellishment is contrasted with and applied to a notion of the sturdily homespun. Here, nineteenth century literary heroines, both fictional and actual, are channelled, the sources of teenage-girl bedroom revolutions in both style and substance, yet worn by a new generation of everyday heroines with all of their contrasting clothing choices.” – From Miu Miu
