Gucci has launched Gucci Off The Grid, the first collection from Gucci Circular Lines, designed by Creative Director Alessandro Michele. An initiative created to support the House’s vision for circular production uses recycled, organic, bio-based and sustainably sourced materials, including
Shot in Los Angeles, the campaign features Academy Award-winning actress and activist Jane Fonda, GRAMMY Award-winning rapper Lil Nas X, singer and songwriter King Princess, singer and actor Miyavi and environmentalist and explorer David de Rothschild.
The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away. – says Alessandro Michele
A global campaign conceived by Alessandro Michele and shot by photographer and director Harmony Korine, features a cast of city dwellers who have taken up residence in a rustic treehouse.
Sustainability – at all levels – involves fostering respect: respect for the people we share our planet with as well as for the environment. If we lighten our environmental footprint we can explore the world with greater freedom – the freedom to follow our dreams, with curiosity, openness and joy. – from Gucci
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Talents: Jane Fonda, Lil Nas X, King Princess, Miyavi, David de Rothschild
Make Up: Thomas de Kluyver
Hair Stylist: Alex Brownsell
VIDEO MUSIC
“I CAN SEE CLEARLY NOW”
(J. Nash)
© 1972 Nashco Music Inc / Ashco Music Inc / CP Masters BV
Courtesy of Warner Chappell Music Italiana Srl
(P) 1972 Sony Music Entertainment UK Limited
Courtesy of Sony Music Italy S.p.A
