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Willow Smith, Maisie Williams, Rami Malek, Troye Sivan & Jackson Wang for Cartier

CARTIER relaunches brand’s signature watch from the 1980s – the Pasha de Cartier

Pasha de Cartier
©CARTIER, Photography by Craig McDean

French luxury house Cartier will launch the new Pasha de Cartier watch this September, with campaign starring Academy award winning actor Rami Malek, musician Troye Sivan, musician/actor/artist Willow Smith, Game of Thrones‘ alumni Maisie Williams, and South Korean rapper Jackson Wang captured by fashion photographer Craig McDean.

Cartier selected those individuals for their creativity, open-mindedness, multidisciplinary talents, and self-expression.

Originally launched back in the 1980s, with its distinctive and extraordinary design elements, Pasha de Cartier watch has always been for those who lead with passion.


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  1. this is stunning ! cartier didnt look this fresh in ages! bravo and i love love love the diverse cast! Troye sivan, jackson wang and willow smith! makes me want a cartier watch <3

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