Fashion house H&M collaborates with designer Sandra Mansour for a youthful and empowering Sandra Mansour x H&M capsule collection, that was inspired by strong female artists and the beauty of nature.
The inspiration for the H&M collaboration was nature and natural elements. Especially the sunflower, which represents the cycle of life, and its dependency on sun and light. Poetry and painters inspired the selection of fabric – the dark laces, jacquards, and embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the world by sending a message of hope, something we really need right now – Sandra Mansour, CEO, and designer.
The first things you notice about Sandra Mansour’s designs are their dreamy qualities and sheer beauty, but then you get further drawn into the craftsmanship, the storytelling and the modern youthfulness. There’s also something empowering about the femininity. We’re proud to be collaborating with such a trailblazer and look forward to launching the collection worldwide! – Maria Östblom, head of design womenswear at H&M.
The Sandra Mansour x H&M collection will be available at hm.com as well as in stores worldwide from 27 August.