Luxury fashion house Valentino names the one and only Lady Gaga as the face of their newest fragrance Voce Viva. With VOCE VIVA fragrance Valentino celebrates individuality, and the power of the voice – like a voice, a fragrance is personal, intimate and leaves a trace. For the video campaign Lady Gaga is singing an exclusive version of Sine From Above, song (duet with the legendary sir Elton John) from her newest album Chromatica.
Fashion photography duo Inez van Lamsweerde & Vinoodh Matadin captured Valentino Voce Viva‘s 2020 campaign, with styling from Nicola Formichetti, and beauty by hair stylist Frederic Aspiras, and makeup artist Sarah Tanno-Stewart.
My voice is an expression of my entire body as it connects to all of humanity. My voice is what I say, my voice is what I mean, my voice is what I stand for. – Lady Gaga
“Conceived by Honorine Blanc and Amandine Clerc Marie, the fragrance radiates notes of sparkling Calabrian bergamot encountering mandarin and ginger essences. While a blooming bouquet of white flowers forms the heart of the perfume, crystal moss and vanilla finish it off evoking woodsy feelings.” – From Valentino