For Spring Summer 2021 fashion house Tod’s in the myriad of efforts of brands to engage the fashion industry sitting at home instead of heading to the shows has released a digital lookbook and a video. The video (above) brings back our daily reality of Zoom calls. While thankfully not as frequent as this spring Zoom and WhatsApp are nevertheless now a part of our daily lives.
To present the collection by Tod’s Creative Director Walter Chiapponi the team heads over to the stunning location of Villa Necchi. The digital photo shoot is accompanied by a fashion film following the models through the unparalleled array of elegant rooms at the Villa Necchi Campiglio in Milano. Leading the cast are Irina Shayk, Mariacarla Boscono and Karen Elson. Joining them halfway through the video are social media powerhouse names such as Say Lou Lou, Olivia Palermo, Tamu McPherson, Bonnie Wright, Bryan Boy, Georgia Hilmer, Liu Haoran, Cole Sprouse, Rachel Park, Denise Capezza, Serpentwithfeet, Phoebe Tonki, Liu Shi Shi, and Alex Olson.
Tod’s teamed up with the famed fashion stylist Katie Grand for the project choreographed by Eric Christison.
You can see all the looks from the collection in our Spring Summer 2021 page, and for stunning behind the scenes moments continue to our gallery:
Designer: Walter Chiapponi
Editor: Katie Grand
Hair Stylist: Anthony Turner
Choreographer: Eric Christison
Models: Bibi Abdulkadir, Cheikh Niang, Elisa Mitrofan, Irina Shayk, Issa Lish, Karen Elson, Kayako Higuchi, Malaika Holmén, Mao Xiaoxing, Mariacarla Boscono, Monacco Dunn, Sacha Quenby
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