Fashion brand Miu Miu enlists Kim Basinger, Raffey Cassidy, Emma Corrin, Du Juan, Storm Reid, Jordan Kristine Seamón, and Chloë Sevigny to star in their Pre-Spring 2021 ICONS campaign lensed by fashion photography duo Mert Alas & Marcus Piggott. In charge of styling and art direction was Katie Grand.
“Miu Miu’s icons are women: myriad women, a multi-faceted multitude who, through their personae, reflect the ever-shifting idea of and ideals of fashion. Miu Miu women are plural: they are a group, a community unto themselves. Their unifying trait is their absolute individuality. Drawn from the universes of cinema, fashion and music, these Miu Miu women are diverse role-models, icons for women of all ages.
A cast comprising actors and performers is inherently keyed to the meaning of Miu Miu – of transformation, of reinvention, of a woman who can be women. These figures – constantly recreating themselves, for others but also for themselves – represent the plurality within every woman. These Miu Miu Icons reflect, in turn, the icon inside everyone.” – From Miu Miu
