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Léa Seydoux is the Face of LOUIS VUITTON Game On Collection

Fashion is a game: Nicolas Ghesquière takes us on a lighthearted adventure with the latest collection

LOUIS VUITTON
©LOUIS VUITTON, Photography by Craig McDean

Designer Nicolas Ghesquière first presented LOUIS VUITTON Game On collection, during brand’s 2021 Cruise show, the collection plays with canvas and lines mingling between the Monogram flowers and four suits of a card deck. The face of the campaign is French actress and Louis Vuitton’s ambassador Léa Seydoux lensed by fashion photographer Craig McDean. In charge of styling was Marie-Amélie Sauvé.

LOUIS VUITTON
©LOUIS VUITTON, Photography by Craig McDean
LOUIS VUITTON
©LOUIS VUITTON, Photography by Craig McDean

Through a transversal collection, Game On plays its ace on the House’s most iconic pieces including leather goods, ready-to-wear, shoes and accessories. Game On Canvas sees the Monogram reinterpreted on a black or white background with contrasting colours of bright blue and poppy red – a tiny heart replaces the House’s signature blossom.

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LOUIS VUITTON
©LOUIS VUITTON
LOUIS VUITTON
©LOUIS VUITTON

The queen of hearts, the Monogram Heart bag, stands true to its name as the first ever heart shaped bag. Raising the stakes, Capucines BB in white Taurillon leather and the Twist in white Epi leather complete this game of illusion. A royal flush, the collection expresses a particular art of living that keeps the trunk-making heritage alive. It’s the symbolism of a deck of cards, he traveller’s loyal companion, endless entertainment that cultivates togetherness.” – From Louis Vuitton

Léa Seydoux
©LOUIS VUITTON, Photography by Craig McDean
Léa Seydoux
©LOUIS VUITTON, Photography by Craig McDean
LOUIS VUITTON
©LOUIS VUITTON
LOUIS VUITTON
©LOUIS VUITTON
Léa Seydoux
©LOUIS VUITTON, Photography by Craig McDean
Léa Seydoux
©LOUIS VUITTON, Photography by Craig McDean
LOUIS VUITTON
©LOUIS VUITTON
LOUIS VUITTON
©LOUIS VUITTON
Léa Seydoux
©LOUIS VUITTON, Photography by Craig McDean
Léa Seydoux
©LOUIS VUITTON, Photography by Craig McDean

Collection is already available in selected Louis Vuitton stores worldwide.

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