In the commitment to ocean health, Tom Ford Timepieces has launched their very first luxury timepiece made from 100% ocean plastic. Every Ocean Plastic Timepiece purchased permanently removes the equivalent of 35 bottles of plastic waste from the ocean, with all packaging being recyclable.
To coincide with this launch, Tom Ford has partnered with 52HZ on The Tom Ford Plastic Innovation Prize. The Prize aims to accelerate meaningful innovation around a replacement for thin-film plastic and steer the global community toward a historic turning point in the fight against plastic pollution.
In my opinion, ethical luxury is the greatest luxury of all. The Tom Ford customer is sophisticated with a heightened awareness of the issues facing our planet and the responsibility we have to protect it. Sustainability is a key issue in our lives right now. In particular, the amount of ocean plastic that we are generating is perhaps taking the greatest toll on our environment of all. For every 1000 Ocean Plastic Timepieces we produce and sell, we permanently remove and prevent 490 lbs of plastic waste from entering the ocean. It is incredibly appealing to know that you are not only wearing a high-quality product, but by simply owning the product you are also taking direct action to improve the planet. – says Tom Ford
Designed with the same timeless round silhouette, the Swiss-made Timepiece features a 40mm case made from 100% ocean plastic, with black DLC stainless steel screw caseback. With water resistant construction of 10 ATM/ 330 ft, this timepiece is completed with the TOM FORD signature braided strap, engineered and woven out of 100% ocean plastic.
The Tom Ford Ocean Plastic timepiece will retail for $995 and will be available at TOM FORD boutiques worldwide, as well as online at tomford.com starting in November 2020.
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