Italian fashion brand PINKO and British designer Patrick McDowell teamed up for Reimagine Capsule Collection, that focuses on sustainability. Creative director Caterina Negra and Patrick met in brand’s headquarters in Fidenza to create the REIMAGINE capsule collection. They explored and reinterpreted brand’s archive looks, using fabrics from a few leftover stock garments. The collection spotlights the importance of upcycling.
Upcycling can add value to the brand and to the pieces, we can create a fair and greener fashion industry. – Patrick Mcdowell