Italian fashion brand MIU MIU reimagined and transformed brand’s vintage dresses for UPCYCLED BY MIU MIU limited collection, that features 80 unique designs. The collection is made from vintage dresses dating from the Thirties to the Eighties, redesigned and completed by hand.
Fashion photographer Marili Andre captured the campaign featuring models Amrit and Levi Achthoven. In charge of creative direction were Charles Levai and Kevin Tekinel, with styling from Helena Tejedor, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Karim Belghiran, and makeup artist Aurore Gibrien. Production by Farago Projects.
“Once restored, pieces are re-fashioned and finished with signature Miu Miu embroideries and embellishments. Each piece is entirely unique and all are completed by hand. Re-imagined through the Miu Miu lens, the lives of garments worn and loved in the past are extended, renewed and sustained, enriching the lives of the women who will wear them by return.” – From Miu Miu