Designer Virgil Abloh presented LOUIS VUITTON Fall Winter 2021.22 Menswear Collection with a fashion film, on Thursday, January 21st, as part of the ongoing Digital Paris Fashion Week. A multi-disciplinary artistic performance took place at the Tennis Club de Paris against a modernist set. The collection explores the unconscious biases instilled in our collective psyche by the archaic norms of society.
The video features American rappers Yasiin Bey aka Mos Def and Saul Williams directed by film maker Wu Tsang.
“Predetermined perceptions, they imbue our outlooks with man made myths connected to the genetics of people, ideas and art. Men’s Artistic Director Virgil Abloh employs fashion as a tool to change those preconceptions: keep the codes, but change the values. The logic reflects Black cultural traditions that use figures of speech (irony, punning, riffing) to play with or reverse the connotations of established codes. These techniques create new meanings and subvert established canons; for example, the way a standard English phrase may have an entirely different meaning in Black vernacular English. Virgil Abloh applies these techniques to his design methodology, imbuing the grammar of recognised archetypes with different genetics.” – from Louis Vuitton