Fashion brand MASSIMO ALBA presented their Fall Winter 2021.22 YES collection with a video and lookbook lensed and directed by Marco Adamo Graziosi and Maria Host-Ivessich (Marco+Maria). The collection titled YES, explores the desire to affirm and assert oneself, and invites to rediscover joy in our proximity, and in our friendships.
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““Yes” follows the lives of ten young protagonists placed in extraordinarily ordinary scenarios scattered around Milan’s Navigli District. A sensational tour across understated, hidden landmarks that share an intimate relationship with the brand’s history and values. The Fall/Winter21 video explores the joy of rediscovering the long-lost pleasure of embracing normality in all of its eclectic potential.” – Massimo Alba
