Fashion brand MASSIMO ALBA presented their Fall Winter 2021.22 YES collection with a video and lookbook lensed and directed by Marco Adamo Graziosi and Maria Host-Ivessich (Marco+Maria). The collection titled YES, explores the desire to affirm and assert oneself, and invites to rediscover joy in our proximity, and in our friendships.
““Yes” follows the lives of ten young protagonists placed in extraordinarily ordinary scenarios scattered around Milan’s Navigli District. A sensational tour across understated, hidden landmarks that share an intimate relationship with the brand’s history and values. The Fall/Winter21 video explores the joy of rediscovering the long-lost pleasure of embracing normality in all of its eclectic potential.” – Massimo Alba