French luxury house LOUIS VUITTON enlists tennis champion Naomi Osaka as brand’s newest ambassador – independent and modern Naomi is perfect new face of Louis Vuitton. Naomi will star in Louis Vuitton’s Spring Summer 2021 fashion campaign photographed by artistic director of brand’s women’s collections Nicolas Ghesquière. Among Louis Vuitton‘s ambassadors are also actress Emma Stone, Alicia Vikander and Lea Seydoux.
Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton. It is such an honour to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me. – Naomi Osaka.
Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values. – Nicolas Ghesquière.
Japanese tennis player Naomi Osaka, known for her powerful serve and strong forehand, started playing tennis when she was just three years old. She turned professional shortly before turning 16 years old, in 2013, and in 2016 she was voted “Newcomer of the Year“. She won her first WTA title at the Indian Wells Open in 2018, and the same year she won her first grand slam title at US Open – becoming the first Asian woman to reach Grand Slam singles final, as well as the first Asian Grand Slam singles champion. In the beginning of 2019 Naomi won Australian Open, and became the first Asian player to be ranked No. 1 in the world in singles. In 2020, Osaka won her second title at US Open – her third grand slam title.
In 2020, Osaka was named Sports Illustrated Sportsperson of the Year, Ad Weeks Most Powerful Woman in Sports, Forbes Highest Paid Female Athlete of all Time, and one of Time Magazine 100 Most Influential People. She was also on the cover of American Vogue Magazine‘s January 2021 edition. Off court she is known for her activism, and bold statements on social inequality.
DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – find out more in our about section.