Pop superstar BEYONCÉ and sportswear brand ADIDAS presented their third collection titled ICY PARK, that fuses classic streetswear elements with outwear details. The collection explores creativity, individuality, and imagination. Stars of the campaign, that celebrates freedom of expression, are Hailey Bieber, Gucci Mane, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman.
“Effortlessly functional, relentlessly stylish, and always inclusive, the collection features a number of bold apparel pieces matched with a selection of complimentary accessories. Elevating versatility with essential winter wear, the “ICY PARK” apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cozy vibe. Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print.
The “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers . The collection also introduces the IVY PARK Super Sleek Boot, boasting comfort and an enviable, cool design. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.” – from Adidas
The ICY PARK collection launches on February 19th on adidas official site, and will be available in brand’s store and at select retailers globally from February 20th. Items are available in sizes XXXS – 4X with prices ranging from $30 for accessories to $850 for outerwear.