H&M presented all the pieces from SIMONE ROCHA X H&M Collection with the latest lookbook lensed by fashion photographer Ben Toms. Stars of the session captured in London, are Jess Maybury, Bimpe, Jan Baiboon, Tess McMillan, Aramish Mangi, Jeremiah Berko Fordjour and Jethro Sapon. In charge of styling was Robbie Spencer, with beauty from hair stylist Cyndia Harvey and makeup artist Thomas De Kluyver.
I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways. – Simone Rocha
The collection explores the inspirations and emotions that have defined the Simone Rocha world, and it pays tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy. For the very first time Rocha introduced menswear as well as childrenswear, alongside her signature womenswear.
Simone has such a unique and special aesthetic. Season on season, she defines her identity. This feels like the perfect collection for this moment; a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire. – Ann-Sofie Johansson, H&M
“For women, there are tulle dresses in pinks, tartan and classic black. There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with broderie anglaise detailing. For outerwear, there are classic trenches, and, as is signature in Rocha’s collection, a special pink coat, here in sparkling tweed. Apron tops and dresses in tulle can be layered over other items; from slim dresses, to check trousers and short cloque dresses. There are cosy bubble knits, and wool cardigans with pearl decorations around the neck. Everywhere, there are classic Rocha elements; special tinsels, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists.
For Rocha’s menswear debut, there are riffs on her classics; a reworked trench, with pearl embellishments on the collar, a rounded summer parka, Aran knits and cardigans, classic wool suiting and a vibrant checked blazer with matching drawstring trousers. There are shirting, hoodies and t-shirts in colour pallets of white, pink and black as well as some printed with photographs by Jacob Lillis, a long-term collaborator of Rocha’s.
Rocha has long played with scale and silhouette; and Rochas’ first ever childrenswear collection includes miniaturised versions of some of her classics, including smocks and frill dresses. There are Aran knit jumpers, cosy cardigans with pearl shaped-buttons, soft joggers and sweatshirts, and a button-through puffer, in pink floral, crafted from recycled polyester. The tartan that runs through the collection reappears on tiny dungarees. – from H&M
The Simone Rocha x H&M collection will be available at hm.com and in selected stores on March 11.
