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New Era of Elegance: MAX MARA Spring Summer 2021 Collection

Top Models Anok Yai, Cara Taylor and Mao Xiaoxing star in Max Mara’s SS21 campaign lensed by Brigitte Niedermair

MAX MARA
©MAX MARA, Photography by Brigitte Niedermair

Discover MAX MARA Spring Summer 2021 campaign featuring top models Anok Yai, Cara Taylor, and Mao Xiaoxing captured by fashion photographer Brigitte Niedermair. In charge of styling was Carine Roitfeld, with beauty from hair stylist Olivier Schawalder, and makeup artist Hugo Villard.

Rebirth, renewal, reconstruction; like the indomitable heroines of the Renaissance, in every field, Max Mara women are rebuilding the world – better than it was before. This season, Max Mara addresses the question, what to wear for a job like that? Corin Sworn was the winner of the 2013-2015 Max Mara Art Prize for Women. Her multimedia installation ‘Silent Sticks’ was inspired by Italian Renaissance theatre, the seminal commedia dell’arte, with its recurrent themes of identity, gender ambivalence and intrigue, tragedy, comedy, desire and magic. Max Mara channels the graphic, elemental aesthetic of Sworn’s costumes for a thoroughly modern take on the “paggetto”. The tabard meets the streetsmart parka with its utilitarian pockets, snap fasteners and drawstrings. Contrast bindings and placed patchwork feature intricately figured damasks that echo the gilded strapwork of a Mantuan ducal chamber. The painterly palette blends ochre, umbra, sienna, lamp black, white with smudges of subtle color, like the powdery pastels of an Umbrian affresco.” – from MAX MARA

MAX MARA
©MAX MARA, Photography by Brigitte Niedermair
MAX MARA
©MAX MARA, Photography by Brigitte Niedermair
MAX MARA
©MAX MARA, Photography by Brigitte Niedermair
Brigitte Niedermair
©MAX MARA, Photography by Brigitte Niedermair
Brigitte Niedermair
©MAX MARA, Photography by Brigitte Niedermair
Brigitte Niedermair
©MAX MARA, Photography by Brigitte Niedermair
Brigitte Niedermair
©MAX MARA, Photography by Brigitte Niedermair

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