in , , , , , , , , , ,

Timeless & Modern: CHANEL Iconic Bag Spring Summer 2021

Sofia Coppola directed The Chanel Iconic campaign featuring the brand’s ambassadors and friends of the house

CHANEL Iconic
©CHANEL, Photography by Inez and Vinoodh

Discover CHANEL Spring Summer 2021 Iconic campaign featuring actresses Anna Mouglalis and Zoe Adjani, and models Imaan Hammam, Iman Perez, Louise De Chevigny, and Rianne Van Rompaey lensed by fashion photographers Inez and Vinoodh. In charge of styling was Max Pearmain, with casting direction from Aurelie Duclos. Beauty is work of hair stylist Olivier Schawalder, makeup artist Lisa Butler, and manicurist Jenny Longworth. Sofia Coppola directed the film.

With all the history it carries inside, it represents more than a bag: it’s like carrying Paris on your shoulder. – Zoé Adjani

CHANEL Iconic
©CHANEL, Photography by Inez and Vinoodh

The campaign spotlights Chanel‘s 11.12 iconic bag, that is both modern and timeless, universal and intimate. The instantly recognizable bag represents the history of the brand as well as Gabrielle Chanel‘s fashion-forward vision.

Inez and Vinoodh
©CHANEL, Photography by Inez and Vinoodh

This bag is just very chic, elegant, very feminine. When I wear it I feel effortless and powerful. – Imaan Hammam

Inez and Vinoodh
©CHANEL, Photography by Inez and Vinoodh

The exceptional expertise of CHANEL is nestled in every detail of the bag, as beautiful on the inside as it is on the outside. Inspired by the House’s couture savoir-faire, the 11.12 bag requires up to 180 operations and takes 15 hours to make.” – from Chanel

Inez and Vinoodh
©CHANEL, Photography by Inez and Vinoodh

Leave a Reply

Your email address will not be published. Required fields are marked *

The Atelier Couture By Professor Jimmy Choo, Obe Bridal Spring 2022

Maria Grazia Chiuri Unveiled Dior Fall 2021 Collection in Shanghai