Discover CHANEL Spring Summer 2021 Iconic campaign featuring actresses Anna Mouglalis and Zoe Adjani, and models Imaan Hammam, Iman Perez, Louise De Chevigny, and Rianne Van Rompaey lensed by fashion photographers Inez and Vinoodh. In charge of styling was Max Pearmain, with casting direction from Aurelie Duclos. Beauty is work of hair stylist Olivier Schawalder, makeup artist Lisa Butler, and manicurist Jenny Longworth. Sofia Coppola directed the film.
With all the history it carries inside, it represents more than a bag: it’s like carrying Paris on your shoulder. – Zoé Adjani
The campaign spotlights Chanel‘s 11.12 iconic bag, that is both modern and timeless, universal and intimate. The instantly recognizable bag represents the history of the brand as well as Gabrielle Chanel‘s fashion-forward vision.
This bag is just very chic, elegant, very feminine. When I wear it I feel effortless and powerful. – Imaan Hammam
“The exceptional expertise of CHANEL is nestled in every detail of the bag, as beautiful on the inside as it is on the outside. Inspired by the House’s couture savoir-faire, the 11.12 bag requires up to 180 operations and takes 15 hours to make.” – from Chanel