Fashion brand WEEKEND MAX MARA presented their Spring Summer 2021 Rural Chic Is Calling campaign featuring top model Jean Campbell lensed by fashion photographer Angelo Pennetta. In charge of styling was Anastasia Barbieri.
“Nature at the forefront. The Spring Summer 2021 Weekend Max Mara protagonist has added a new dimension to her lifestyle. A smart urbanite with a passion for culture and traveling, fulfilling her personal dreams now also means getting in touch with Nature. And not merely as an occasional Weekender getaway. Cultivating one’s own passion for gardens, wild flowers and country living, reading about herbs, plants, and organic farming, strolling through luscious country fields and sun-drenched olive groves have never been so soul-enriching and meaningful. The essence of well-being. Returning to one’s roots. Away from the chaos of the urban landscape, the new normality calls for nature. And for a reinterpretation of one’s wardrobe accordingly.” – from WEEKEND MAX MARA