Luxury house MAX MARA presented their Spring Summer 2021 BEACHWEAR Collection, that was inspired by the Eighties patterns, and the Nineties minimalism, as well as with the abstract shapes of the salt pans, and the colours of the marine landscape. Fashion photographer Alvaro Beamud Cortés captured the campaign featuring the striking Addie Bach. In charge of styling was Aline De Beauclaire, with beauty from makeup artist Luciano Chiarello. Casting direction by SimoBart Casting.
“This style research is evident in the predominance of one-piece beachwear, single shoulder, racerback and boat-neck models, cut low at the back, and in the twopiece models with broad triangle top, culottes and little bra tops, on which the vertical and horizontal stripes recall the optical effects of the Eighties, with black and white patterns teamed with colour block details to define flawless total looks: costumes worn with skirts and pyjama pants, with a focus on colour contrasts and tone-on-tone combinations that perfectly partner shirt dresses, tunics, extraluxurious kaftans with exquisite embroidery and revealing details; details that add character in addition to the daring colour combinations, in which black and white engage with dark chocolate brown, magenta, shades of blue and orange, with broad coloured surfaces separated by rigorous colour block elements. A colour range that warms up as summer progresses, with a triumph of cornflower blue, magenta, shades of white and dark chocolate brown that mix and blend in brushstroke prints that grace both costumes and beachwear.” – from Max Mara