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MFW: ETRO Spring Summer 2022 Menswear Collection

With the SS22 collection, ETRO pays tribute to artist Franco Battiato

ETRO
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Fashion house ETRO presented their Spring Summer 2022 Travelling in a Joyful State of Grace Menswear Collection, that pays tribute to Italian singer-songwriter, composer, filmmaker, and painter Franco Battiato, on Sunday, June 20th, during the recently finished Milan Fashion Week. The collection focuses on one of the brand’s most iconic signature – nomadic spirit. It explores metaphysical soul trip, beyond time and space, where fantasy and reality meet. With the SS22 collection, Kean Etro brings colorful, sensual and comfortable looks.

SPRING SUMMER 2022 MENSWEAR COLLECTIONS

The brand’s signature upholstery-inspired patterns are rarefied, adding graphic appeal to fluid pajama-like sets. Transparencies give a sense of dynamism to the silhouettes and add a dreamy vibe with fil coupe shirts enriched with golden threads. Metallic pants in coated canvas feel like landed from an interstellar world. Long johns peek out from baggy shorts enriched with archaic symbols that also pepper the embroidered bomber jackets, while messages of love and optimism are printed on the trench coats and on the labels enriching the garments. Paisley bucket bags are decorated with the “Crown Me” 3D studs, also peppering slippers, belts and jewelry pieces featuring turquoise and positive symbols, including a shining sun.” – from Etro

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Music: Sergio Tavelli
Styling: Giovanni Dario Laudicina
Hair: Louis Ghewy – Agency: MA + Talent
Make Up: Karin Westerlund – Agency: Artlist
Manicure: Giovanna Demarco – Agency: Blend Management
Casting Director: Piergiorgio Del Moro
Production Agency: Eyesight Group
Photo and Video Production: IDI Production
Location: Ex Scalo Farini – Via Valtellina 5/7
Thanks to Wella Professionals

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