Fashion brand ERNEST W. BAKER presented their Spring Summer 2022 Menswear Collection, that was inspired by Shakespeare’s play A Midsummer’s Night Dream and by Japanese film director Satoshi Kon’s movies. The collection explores the moment between childhood’s dreams and adulthood’s realities. It fuses European elegance with an American rawness, and reimagines the brand’s codes. With the SS22 collection, Ernest W. Baker is translating their today’s heritage into tomorrow’s aesthetic.
“The clean sleekness of the 1950s; the dressed-up sportiness of our forefathers; hand-made elements, executed in a more stylized manner, at once treasures of old and new graphic ornaments. The School boy’s take on varsity jacket mixed with the Canadian tuxedo, dressed in a pattern of roses distressed into the denim, as if Satoshi Kon’s rain had imprinted the flowers into the very fabric. Americana, one of the tenets of our work, can be recast not only as pride in one part of our roots, but as a by-word for the youthful hope that the country has embodied. The very embodiment of our intention to always reinterpret the past and inspire those into transforming the future, with a sense of nostalgia but without looking back.” – from Ernest W. Baker
Ernest W. Baker presented their latest collection with a fashion film directed by Vladimir Kaminetsky, as part of the recently finished Paris Fashion Week. Stars of the video / lookbook are Dries Haseldonckx, Ibrahima Diaw, and Paul Ebhart. In charge of styling was Mauricio Nardi, with art direction from Inês Amorim and Reid Baker, and production by SP Entertainment. Beauty is work of hair stylist ichael Delmas.