Luxury house MAX MARA unveiled its Fall Winter 2021 campaign starring Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard, and Malgosia Bela captured by fashion photographer Steven Meisel. The campaign celebrates the brand’s 70th Anniversary, and the modern Max Mara woman, who is unique, intelligent, self-assured, accomplished, witty and wise.
“The Max Mara woman has come a long way in the 70 years since she first became not only the inspiration for the collection but its reason for being. From home front to highest office, the modern Max Mara woman is now a royalty in her own right. The AW21 advertising campaign is a celebration of the indomitable individualism that brought her here.
Since 1951, the Max Mara success has relied entirely on how well it serves her. A wardrobe that is in lockstep with her constantly changing needs and also has the integrity to build into a timeless ally – her forever wardrobe. The style is Anglocentric but with a distinctive Italian accent giving a leading role to the thornproof tweeds and arans of the British countryside enriched with the luxury of Italian cashmere and craftsmanship. It is a collection fit for a very modern royal family.” – From Max Mara