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MAX MARA Celebrates 70th Anniversary with Fall Winter 2021 Collection

Discover Max Mara’s FW21 campaign lensed by the legendary photographer Steven Meisel

MAX MARA
©MAX MARA, Photography by Steven Meisel

Luxury house MAX MARA unveiled its Fall Winter 2021 campaign starring Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard, and Malgosia Bela captured by fashion photographer Steven Meisel. The campaign celebrates the brand’s 70th Anniversary, and the modern Max Mara woman, who is unique, intelligent, self-assured, accomplished, witty and wise.

MAX MARA
©MAX MARA, Photography by Steven Meisel

The Max Mara woman has come a long way in the 70 years since she first became not only the inspiration for the collection but its reason for being. From home front to highest office, the modern Max Mara woman is now a royalty in her own right. The AW21 advertising campaign is a celebration of the indomitable individualism that brought her here.

MAX MARA
©MAX MARA, Photography by Steven Meisel
MAX MARA
©MAX MARA, Photography by Steven Meisel

Since 1951, the Max Mara success has relied entirely on how well it serves her. A wardrobe that is in lockstep with her constantly changing needs and also has the integrity to build into a timeless ally – her forever wardrobe. The style is Anglocentric but with a distinctive Italian accent giving a leading role to the thornproof tweeds and arans of the British countryside enriched with the luxury of Italian cashmere and craftsmanship. It is a collection fit for a very modern royal family.” – From Max Mara

Steven Meisel
©MAX MARA, Photography by Steven Meisel
Steven Meisel
©MAX MARA, Photography by Steven Meisel

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