Luxury house PRADA unveiled their Fall Winter 2021.22 FEELS LIKE PRADA campaign lensed by fashion photographer David Sims, with creative direction from Ferdinando Verderi. The campaign, that features looks designed by Miuccia Prada and Raf Simons, explores feelings – emotions and senses, as well as instinct, and spontaneity. It reflects complex and ever-transforming nature of the brand, and tells a story about what feels like Prada.
“This narrative will come to life through a variety of experimental activations during Fall 2021, spanning digital and physical – life, re-fashioned, through the lens of Prada. Real-world spaces and quotidian objects will be enveloped in tactile patterns drawn from the Fall Winter 2021 Prada collection, alongside building façades also featured in the campaign imagery – objects and places that can be touched, felt.” – Prada