Discover Weekend Max Mara Autumn Winter 2021.22 campaign featuring the striking Aivita Muze lensed by fashion photographer Eddie Wrey. In charge of styling was Anastasia Barbieri. The campaign was inspired by a soul-inspiring trip down memory lane – a quest to reset for a future to come.
“We see her in chunky cable and tweed yarn jacquard knits, a patterned fringed cardigan and a check dress with a feminine broderie anglaise trim. Also in a tech down jacket and at times in a short parka. Layering is a key approach to this season’s Weekend Max Mara woman’s wardrobe where earthy tones of brown, green, honey and camel blend with softer beige and white pieces with embroidery. The corduroy pant suit and poncho as well as the long, hooded wrap worn under a camel-hued coat are also amongst the season’s must-haves featured. Never without a luxuriously squashy maxi Pasticcino Bag in new dark green and tan hues teamed with hiking footwear.” – from Weekend Max Mara