Designer Stuart Vevers relaunched iconic COACH Rogue Bag with an advertising campaign starring the brand’s ambassadors and friends such as Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Kelsey Lu, and Xiao Wen Ju. In charge of photography was Juergen Teller, with styling from Olivier Rizzo. Beauty is work of hair stylist Paul Jones, and makeup artist Lisa Butler. The Rogue Bag was first introduced back in 2016, inspired by free-spirits, rebels and dreamers. For the Fall 2021 season Coach presented new version of the bag – made from organic cotton and recycled polyester in the brand’s signature jacquard print.