Luxury brand LOEWE unveiled their Amazona Bag Fall Winter 2021 campaign starring Gillian Anderson, Justin Vivian Bond, Jamie Clayton, Úrsula Corberó, Tracee Ellis Ross, Anthea Hamilton, HyunA, Susanna Moore, Arca, Nabhaan Rizwaan, Mika Schneider, and Liu Wen. In charge of photography was the legendary Juergen Teller, with creative direction from Jonathan Anderson and Dovile Drizyte. Styling is work of Benjamin Bruno, with art direction from M/M (Paris), and production by Holmes Production. Beauty by hair stylist Yoann Fernandez, makeup artist Hiromi Ueda, and manicurist Cam Tran.
Designer Jonathan Anderson reimagined and reworked one of the brand’s most iconic bags The Amazona for today’s needs. The Amazona was originally launched in 1975, and was inspired by practical, and independent spirit of the moment. The campaign is celebrating independence and inclusivity.