Luxury house CHANEL unveiled their Cruise 2022 campaign featuring models Anna Ewers, Lola Nicon, Louise de Chevigny, and Mahany Pery lensed by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin.
The simplicity, the precision and the poetry of Cocteau’s film made me want to create a very clean collection, with a very distinct two-tone, made up of bright white and deep black. Echoing the extreme modernity of Cocteau’s film, I wanted something quite rock. Lots of fringes, in leather, beads and sequins, t-shirts bearing the face of the model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braids, and pointed silver Mary-Janes. A look that recalls as much the modernity of the sixties as that of punk – Virginie Viard