Everything felt like a fairy tale. Discover Gucci Resort 2022 collection by Alessandro Michele presented at the iconic Chinese Theater on Hollywood Boulevard. Entitled “Love Parade”, the collection embodies Michele’s love of old Hollywood, and its glitz and glamour. That was my escape, my desertion. Down in that tiny speck in the world, HOLLYWOOD seemed a bright and shiny star. Nine letters dripping with desire. – Alessandro Michele.
All around these demigods unfolds the city of angels, where a blessed light streams throughout. This is where I met the most peculiar people, out of time, refractory to any idea of order. I have always observed them as in procession at the slopes of the acropolis of dreams. Eager to offer themselves as gifts of uniqueness. A parade of enchanted and deeply free beings that go across a land where neither past nor future reside: only the miracle of the imaginative flair. Mum always told me about it: Los Angeles shines in its own magic, which is timeless; it’s a place that brushes the divinities, becoming a mythology of the possible.
– Alessandro Michele
Inspired by his mother, who worked in the film industry as an assistant in a production company, and all the stories she told him, Michele created an alluring collection that mixes the old Hollywood glamour with contemporary Los Angeles style. Back then, we lived in a squat in the outskirts of Rome. I needed to be able to breathe. Those subversive tales helped me in piercing the grayness. – he remembers.
There was the alabaster paleness of Marilyn Monroe and her diaphanous voice. There were the black satin gloves of Rita Hayworth and Veronica Lake’s velvet hair, as well as the bewitching allure of Rock Hudson and Kim Novak’s dizzying transformative power.
In these seven years at the helm of Gucci, Michele has presented his collection in Milan, New York, Paris and Rome, but this one on Hollywood Boulevard seems to be his most personal so far. With a dozen celebrity friends of the brand in a front row, including Gwyneth Paltrow, Macaulay Culkin, Miranda July, Jodie Turner-Smith, and Jared Leto, this collection couldn’t have a better backdrop.
Gucci is getting another Hollywood treatment with Ridley Scott’s movie House of Gucci about the Italian family’s murderous history starring Lady Gaga. The film is set to premiere on Thanksgiving this year.