Luxury brand JIMMY CHOO unveiled their Winter 2021 Time to Dare campaign starring model and socialite Hailey Bieber captured by fashion photographer Pierre-Ange Carlotti. In charge of styling was Ilona Hamer, with creative direction from Sandra Choi, art direction by Jo Baldwin, and production by The Production Club. Beauty is work of hair stylist Jen Atkin, and makeup artist Lisa Storey. Film direction by Terence Connors; BTS photography Tyrell Hampton. For the campaign, captured on location in Los Angeles, Hailey is modeling shoes and accessories that were made to party in. The collection celebrates the brand’s glamorous heritage, and it’s playful and daring spirit.
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Glamorous, sexy, daring and confident, Hailey embodies the mood of the Winter collection. I love her energy, style and her innate confidence that comes through in each of the images celebrating the return of glamour. I am so thrilled we were able to work together again to create such a beautiful campaign. – Sandra Choi, Creative Director