Luxury house LOUIS VUITTON presented their Cruise 2022 campaign, that explores a future full of promise, captured by fashion photographer Carlijn Jacobs. In charge of styling was Marie-Amélie Sauvé. Film-maker Mees Peijnenburg directed the video campaign. Among the stars of the campaign are Akon Changkou, Chu Wong, Denise Ascuet, Evie Saunders, Fleur Breijer, Grace Valentine, and Ida Heiner. Designer Nicolas Ghesquière fused the cosmic and the everyday, and created an optimistic, futuristic, and colorful Cruise 2022 collection. The collection was partly inspired by marching band uniforms. For the season Louis Vuitton reinterpreted Since 1854 jacquard, by mixing the brand’s founding year, iconic initials, and signature Monogram flowers.
“Following its runway debut this spring at the monumental masterpiece Axe Majeur, the collection continues its visionary journey towards a new frontier. Echoing the fashion show’s expansive atmosphere, the campaign departs from earth to an infinite cloudscape that lies beyond.” – from Louis Vuitton