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SSENSE GLOBAL

Future Full of Promise: LOUIS VUITTON Cruise 2022 Collection

November 17, 2021
in Ad Campaigns, Female Models, Louis Vuitton, Marie-Amelie Sauve, Resort 2022, Womenswear
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LOUIS VUITTON
©LOUIS VUITTON, Photography by Carlijn Jacobs

Luxury house LOUIS VUITTON presented their Cruise 2022 campaign, that explores a future full of promise, captured by fashion photographer Carlijn Jacobs. In charge of styling was Marie-Amélie Sauvé. Film-maker Mees Peijnenburg directed the video campaign. Among the stars of the campaign are Akon Changkou, Chu Wong, Denise Ascuet, Evie Saunders, Fleur Breijer, Grace Valentine, and Ida Heiner. Designer Nicolas Ghesquière fused the cosmic and the everyday, and created an optimistic, futuristic, and colorful Cruise 2022 collection. The collection was partly inspired by marching band uniforms. For the season Louis Vuitton reinterpreted Since 1854 jacquard, by mixing the brand’s founding year, iconic initials, and signature Monogram flowers.

SSENSE GLOBAL

“Following its runway debut this spring at the monumental masterpiece Axe Majeur, the collection continues its visionary journey towards a new frontier. Echoing the fashion show’s expansive atmosphere, the campaign departs from earth to an infinite cloudscape that lies beyond.” – from Louis Vuitton

LOUIS VUITTON
©LOUIS VUITTON, Photography by Carlijn Jacobs
LOUIS VUITTON
©LOUIS VUITTON, Photography by Carlijn Jacobs
LOUIS VUITTON
©LOUIS VUITTON, Photography by Carlijn Jacobs
LOUIS VUITTON
©LOUIS VUITTON, Photography by Carlijn Jacobs
Nicolas Ghesquière
©LOUIS VUITTON
Nicolas Ghesquière
©LOUIS VUITTON
Nicolas Ghesquière
©LOUIS VUITTON
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