Sportswear brand ADIDAS and Beyonce‘s IVY PARK team up for their fifth collaborative collection named HALLS of IVY, that merges self-expression, style, functionality and inclusivity. The collection features pieces for both adults and kids, and explores the spirit of following your wildest dreams. It reimagines classic fashion silhouettes through modern lenses. Welcome to the HALLS of IVY campaign features Beyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden and Jalen Green alongside a cast of diverse models.
“adidas x IVY PARK’s signature vibrant color palette takes centerstage in this collection. Glen plaids, houndstooth patterns, and structural tailoring are reimagined through the power of fierce individuality. Highlights from the collection include: a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt, a bodysuit, and a number of stylish takes on Kidswear. The footwear offering is then punctuated by the IVP Savage sneaker – an archival trail running silhouette brought back to life by IVY PARK in a Cream White, Wild Pine, and Night Indigo colorway as a new addition to the collaborative lineup. The collection also features an evolution of the IVP Super Sleek sneaker and the daringly bold IVP Super Sleek Boot.” – from Adidas