Luxury fashion house CHANEL presented the Métiers d’art 2021.22 Collection yesterday in le19M space. For this season, Creative Director Virginie Viard called upon the REMEMBERS Studio to make animated films and illustrations for the show.
The illustrations and films feature eight models close to the house: Fran Summers, Pan Haowen, Mariam de Vinzelle, Rianne Van Rompaey, Loli Bahia, Mica Argañaraz, Lola Nicon and Akon Changkou. They are portrayed in imaginary worlds inspired by eight Métiers d’art: Lesage, Lemarié, Massaro, Maison Michel, Goossens, Desrues, Atelier Montex and Lognon.
le19M is the backdrop to these films and illustrations, which have a lively graphic rhythm and are inspired as much by manga as by avant-garde animation. A tribute to CHANEL’s creative dialogue with the Métiers d’art, they echo the virtuosity of the great artisans they celebrate. They combine the symbols of the House, historic fashion savoir-faire and the unique architecture of le19M, this place where dreams are made. – from Chanel