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ADIDAS X IVY PARK Valentine’s Day 2022 Capsule Collection

January 31, 2022
in Accessories, Ad Campaigns, adidas, Beyonce Knowles, Capsule Collections, Celebs, Female Models, Male Models, Sportswear
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ADIDAS X IVY PARK
©ADIDAS

Discover ADIDAS X IVY PARK Valentine’s Day 2022 Capsule Collection, that was inspired by all kinds of love, but most importantly by love of one’s self. IVY HEART collection brings inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The bold and sexy looks are made from functional fabrics, in candy paint (shock pink), lipstick smudge (red), raspberry beret (power red), red, red whine (cherry wood) and cheeks (off-white) colors. The silhouettes are both sporty and stylish. The collection fuses Beyoncé‘s love of athleticism and fashion with adidas‘ performance and innovation. Key pieces include Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit and Sequin Duster.

ADIDAS X IVY PARK
©ADIDAS
ADIDAS X IVY PARK
©ADIDAS

The campaign, that pays tribute to various cultures inspired by red color, features actress and model Karrueche Tran, model and actor Tyson Beckford, singer/songwriter, actor Troye Sivan, model and actress Shu Pei, and actress/comedian Naomi Watanabe.

Ivy Heart
©ADIDAS
Ivy Heart
©ADIDAS

“Footwear consists of both on-the-court and off-duty models. The range is highlighted by a new iteration of the classic Stan Smith sneaker in Cheeks (Off-White), with a rubber dipped midsole. Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White). The line also features a new colorway of the IVP Savage sneaker in Cheeks (Off-White), a IVP swim slide in Lipstick Smudge (Red) and the Ultra boost in Candy Paint (Shock Pink).” – from Adidas

ADIDAS X IVY PARK
©ADIDAS
ADIDAS X IVY PARK
©ADIDAS
Ivy Heart
©ADIDAS
Ivy Heart
©ADIDAS
Ivy Heart
©ADIDAS

Available online starting February 9th, and in selected stores from February 10th.

Tags: ad campaignscelebssportswear
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