Fashion house COACH presented their Spring 2022 campaign that features well known brand’s faces Jennifer Lopez, Megan Thee Stallion, Noah Beck, Wisdom Kaye, and Kōki, as well as new brand’s ambassadors actors Dean Fujioka and Shawn Dou, TikTok star Parker Kit Hill and comedian Elsa Majimbo. In charge of photography was Tyler Mitchell, with set design from Julia Wagner, and creative direction by Stuart Vevers. That’s My Ride campaign features looks from the SS22 collection that reimagines the brand’s heritage through a contemporary lenses.
Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation. It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future. – Stuart Vevers
