Luxury house SALVATORE FERRAGAMO unveiled their Spring Summer 2022 campaign featuring Emmy award-winning actor and musician Jharrel Jerome, joined by models Greta Hofer, Nyaueth Riam, Xu Meen, and campaign director herself artist and director Amalia Ulman. The Hotel Splendid campaign explores Mediterranean universe, and all-Italian passion for life, and it captures a Summer of beauty, opportunities, and adventures. The video campaign tells a story of possibilities: A budding love story, a reignited friendship, a quest to find one’s inner self. Fashion photographer Hugo Comte lensed the campaign that spotlights the brand’s accessories collection. With images that are both vintage and modern, Comte captures the spirit reminiscent of the silver screen stars from the Sixties and Seventies.
“The Ferragamo garments and accessories are not simply cameos but co-stars: the iconic Vara and Varina designs, the bohemian clogs with Gancini buckle, the mules with woven uppers and the men’s Tramezza moccasin, reinvented by subtraction, are the foundations to ready-to-wear looks characterized by vivid colours; garments in knit and jersey that enhance a sense of freedom to each outfit choice. They feature three-dimensional textured crafting processes combining cotton and silk, wool and linen, hemp yarn. Among the bags, alongside the Ferragamo Studio Bag and the Trifolio, the newest star makes its debut: the ultra-soft bucket bag in a range of surprising colours.” – from Salvatore Ferragamo