Fashion house ALEXANDER MCQUEEN presented their Spring Summer 2022 Collection Film directed by visual artist Sophie Muller in collaboration with the brand’s creative director Sarah Burton. The film, as well as the collection, was inspired by storm chasing, and it captures the uniqueness and individuality of every character, while uniting them with magnificence of the sky above them. The collection explores the ever-changing spirit of the sky.
I love the idea of embracing the mystery and unpredictability of the sky, the fact it is always moving, always changing. I look out over London from our studio where the views are incredible and represent our home throughout history: from St Paul’s Cathedral to the London Eye. The sky against which those familiar monuments appear may be calm and restorative at times and menacing at others. For me, the tension between the two is extremely inspiring. It also evokes the paradoxes that have always been at the heart of Alexander McQueen. – Sarah Burton