Designer Philipp Plein presented PLEIN SPORT Fall Winter 2022.23 Collection, that was created exclusively in the Metaverse, on February 24th, during the ongoing Milan Fashion Week. A state of the art humanoid robot named Romeo 0.1 opened Plein Sport‘s first show and introduced the newest Metaverse-native sneakers collection. The collection features rare, high-end drops on NFT digital wearables designed by the Crypto Kings (a pseudonym for the artistic collaboration between Philipp Plein and the world-renowned NFT artist Antoni Tudisco), as well as physical items.
The Metaverse is allowing us to digitally reproduce the most precise and minute subtleties, which is a crucial part of respecting the design’s uniqueness.Just like the way we represent the tiger in 3D, the attention to detail is something we can achieve seamlessly by properly utilizing the new virtual world to our advantage. – Philipp Plein.
People are continuously doubting the metaverse and all that can be accomplished in the digital world. Just two years ago we thought the market cap of NFTs would be floating around $2B, and now experts are saying by 2025 it will hover around $80 billion. Soon enough, people will think of the metaverse and all these experiences the same way we think about email and social media. – Jason Rosenstein, CEO of Portion
I have watched NFTs become just as valuable as traditional art, I am excited to help Plein Plaza become a reality and see how many other fashion brands quickly follow Philipp’s lead. – Antoni Tudisco, creative director and 3D visual artist
“This venture into the Metaverse falls in line with Philipp Plein’s continued dedication to fashion innovation. A consistent pattern of strong connection between fashion and digital that reverberates on many aspects of Philipp Plein business and creativity. In 2021, the company became the first major fashion group to open to cryptocurrencies, accepting more than 20 different coin types at both its physical stores and online platform. This platform relative to the size of the Philipp Plein business is one of the best performing directly developed and operated e-commerce systems in the luxury industry and, in 2021, generated a record turnover of 100 million Euro. Finally, the last digital fashion shows of the maison have marked a further milestone of its exploration of new technologies. The first luxury brand to work with Antoni Tudisco, Philipp Plein has used these digital fashion shows to project its brand in a new, fantastic virtual world populated by glossy and racy creatures.” – from Philipp Plein