Luxury house LOUIS VUITTON enlists Squid Game‘s actress and the brand’s ambassador HoYeon Jung to star in their Spring Summer 2022 TWIST bags campaign captured by fashion photographer Ethan James Green. In charge of creative direction was Nicholas Ghesquiere, with art direction from Florent Buono, styling by Marie-Amelie Sauve, and set design by Justine Ponthieux. Beauty is work of hair stylist Duffy, makeup artist Hiromi Ueda, and manicurist Elsa Deslandes. Video direction by Thurstan Redding. The Twist‘s youthful, yet timeless design is reimagined with new details every season. The bag, that has quickly become one of the Maison’s most iconic bags, highlights Louis Vuitton‘s heritage, and brings refined and elegant look, with modern versatility. The name Twist comes from the unique clasp, whose pivoting L and V come together to form a V in reference to the founder’s initials.
