Fashion brand H&M and style icon IRIS APFEL team up for a playfully over the top Spring 2022 Capsule collection, that celebrates Apfel’s 100th birthday. The collection was inspired by Iris’ flamboyant fashion style, and fierce individuality. It features playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning iris flower print.
I think H&M is fabulous and is an absolute pioneer in its field – which I love! I love doing high style at affordable prices, which H&M has mastered! – Iris Apfel.
“A rainbow of fabulous, vivid colours – canary yellow, emerald green, radiant violet, vivid turquoise, sunset orange – bring the garments to life. A line of jewellery and accessories has also been designed to complement the wardrobe. Taking inspiration from Iris Apfel’s love of layering and fondness for chunky statement pieces, the accessories pull from many themes, including plants, animals, and treasures from another world.” – from H&M
H&M was drawn to work with Iris because of her famously eclectic taste and her influence within the fashion community. She epitomises personal style – a style that is both beautifully flamboyant and eclectic as well as totally ageless. She shows what fashion is all about: it’s a means of expressing yourself, who you are or want to be and a way to have fun. She’s a true inspiration! – Ann-Sofie Johansson, Creative Advisor, H&M Womenswear.
The collection will launch on hm.com and in select stores 31 March 2022.