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LIZZO Launches YITTY Size-Inclusive Shapewear Brand

Activewear brand Fabletics and music superstar Lizzo introduce shapewear brand named Yitty

YITTY
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Grammy Award-winning superstar and activist LIZZO announced the launch of YITTY Size-Inclusive Shapewear Brand, in partnership with parent company Fabletics (brand founded by Kate Hudson, back in 2013). The shapewear brand, that focuses on self-love, radical inner confidence, and effortless, everyday wear, is named after Lizzo’s childhood nickname. The first drop (coming April 12th) will include three collections: Nearly Naked – a lightweight seamless collection designed to comfortably shape and firm your natural curves; Mesh Me – smoothing mesh styles that blend fashion with function, designed to wear as underwear or outerwear; and Major Label – an assortment of everyday lifestyle pieces that are super soft and super bossy. The shapewear is available in sizes ranging from 6X to XS. Over 65% of the collection is made with recycled materials. Prices range from $14.95 – $69.95 for VIP Members.

YITTY
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YITTY
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I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade. – Lizzo

YITTY
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LIZZO
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Lizzo is the quintessential business partner. She is famous for her music, but beloved for her commitment to driving important social change. Creating this brand has been a long-term dream of hers; to revolutionize shapewear and build a brand and community that makes a difference in people’s lives. Lizzo has an incredible vision for this brand, and her commitment and passion for what we are creating together has inspired everyone around us. We are thrilled to partner with her on bringing her vision to life. – Kristen Dykstra, President of YITTY

LIZZO
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LIZZO
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This is a love letter to my big grrrls, and a welcome letter to Every Body. This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all – but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard. – Lizzo

LIZZO
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LIZZO
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