• Latest
YITTY

LIZZO Launches YITTY Size-Inclusive Shapewear Brand

March 31, 2022
Marrakech Inspires Vivid Colors in Saint Laurent Winter 2025

Marrakech Inspires Vivid Colors in Saint Laurent Winter 2025

September 18, 2025
Interview: The Blonds on SS26 and Madame Hollywood at NYFW

Interview: The Blonds on SS26 and Madame Hollywood at NYFW

September 17, 2025
Victoria Beckham Docuseries

Victoria Beckham Docuseries on Netflix October 9 – Discover The Trailer

September 17, 2025
Jaden Smith Named First Men’s Creative Director at Maison Christian Louboutin

Jaden Smith Named First Men’s Creative Director at Maison Christian Louboutin

September 17, 2025
Matt Damon and Ben Affleck Lead Netflix Crime Thriller The Rip

Matt Damon and Ben Affleck Lead Netflix Crime Thriller The Rip

September 17, 2025
Julian Klausner and Carlijn Jacobs: Visionary Collaboration for Dries Van Noten

Julian Klausner and Carlijn Jacobs: Visionary Collaboration for Dries Van Noten

September 17, 2025
Supreme Drops New Nike Air Force 1 Low in Two Colorways

Supreme Drops New Nike Air Force 1 Low in Two Colorways

September 17, 2025
Concrete Safari: Bronx and Banco Spring Summer 2026

Concrete Safari: Bronx and Banco Spring Summer 2026

September 17, 2025
Alexis Bittar Explores Miss USA 1991 in Spring Summer 2026

Alexis Bittar Explores Miss USA 1991 in Spring Summer 2026

September 17, 2025
New York Fashion Week Street Style: Day 3

New York Fashion Week Street Style: Day 3

September 16, 2025
Odell Beckham Jr

Exclusive: Odell Beckham Jr. Talks FRI&NDS, Vision and Creativity

September 16, 2025
Polaroid and Thrasher Unite for Limited-Edition Camera and Film

Polaroid and Thrasher Unite for Limited-Edition Camera and Film

September 16, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

LIZZO Launches YITTY Size-Inclusive Shapewear Brand

March 31, 2022
in Ad Campaigns, Celebs, Fashion, Womenswear
0
Share on FacebookShare on Twitter
YITTY
©YITTY

Grammy Award-winning superstar and activist LIZZO announced the launch of YITTY Size-Inclusive Shapewear Brand, in partnership with parent company Fabletics (brand founded by Kate Hudson, back in 2013). The shapewear brand, that focuses on self-love, radical inner confidence, and effortless, everyday wear, is named after Lizzo’s childhood nickname. The first drop (coming April 12th) will include three collections: Nearly Naked – a lightweight seamless collection designed to comfortably shape and firm your natural curves; Mesh Me – smoothing mesh styles that blend fashion with function, designed to wear as underwear or outerwear; and Major Label – an assortment of everyday lifestyle pieces that are super soft and super bossy. The shapewear is available in sizes ranging from 6X to XS. Over 65% of the collection is made with recycled materials. Prices range from $14.95 – $69.95 for VIP Members.

YITTY
©YITTY
YITTY
©YITTY

I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade. – Lizzo

YITTY
©YITTY
LIZZO
©YITTY

Lizzo is the quintessential business partner. She is famous for her music, but beloved for her commitment to driving important social change. Creating this brand has been a long-term dream of hers; to revolutionize shapewear and build a brand and community that makes a difference in people’s lives. Lizzo has an incredible vision for this brand, and her commitment and passion for what we are creating together has inspired everyone around us. We are thrilled to partner with her on bringing her vision to life. – Kristen Dykstra, President of YITTY

LIZZO
©YITTY
LIZZO
©YITTY

This is a love letter to my big grrrls, and a welcome letter to Every Body. This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all – but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard. – Lizzo

LIZZO
©YITTY
LIZZO
©YITTY
Tags: ad campaignscelebsFashion NewsnewsWomenswear
admin

admin

Related Posts

Marrakech Inspires Vivid Colors in Saint Laurent Winter 2025
Elite Models

Marrakech Inspires Vivid Colors in Saint Laurent Winter 2025

September 18, 2025
Interview: The Blonds on SS26 and Madame Hollywood at NYFW
Exclusive

Interview: The Blonds on SS26 and Madame Hollywood at NYFW

September 17, 2025
Victoria Beckham Docuseries
Celebs

Victoria Beckham Docuseries on Netflix October 9 – Discover The Trailer

September 17, 2025
Jaden Smith Named First Men’s Creative Director at Maison Christian Louboutin
Celebs

Jaden Smith Named First Men’s Creative Director at Maison Christian Louboutin

September 17, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.