Fashion brand WEEKEND MAX MARA presented the new Signature Fall Winter 2022.23 Collection with a presentaton and a lookbook during the Milano Fashion Week. The new collection titled Habito is co-designed by worldrenowned architect and designer Patricia Urquiola. This marks the 10th collection of the Weekend Max Mara Signature project. The collection fuses languages and visions through savvy and refined combinations. It balances personality and comfort for refined travellers and their fast-paced lives. In a tribute to Urquiola’s roots, Habito also nods to traditional Spanish garments, represented via colourful hems, volumes, and folds.
‘Habito’, in Spanish, refers to ‘habits’ and ‘to inhabit’ in the first person. My work is everyday research about how we can inhabit a space or a living experience at different dimensions. Why not also garments? They are pieces of our houses that we bring with us in our path. The collection’s narrative is about hybrid pieces that welcome you as a home. An emotional habitat. – Patricia Urquiola