Luxury house FENDI presented their PEEKABOO Bag Spring Summer 2022 Collection with a fashion film directed by Luca Guadagnino. Star of the campaign is supermodel Adwoa Aboah. In charge of styling was Julia Sarr-Jamois, with creative direction from Karl Bolander and Ronnie Cooke-Newhouse, and casting direction by Shelley Durkan. Beauty is work of hair stylist Benjamin Muller, and makeup artist Lucia Pica. The campaign explores the brand’s trademark sense of humor and powerful femininity. The collection balances artisanal tradition, experimentation, and creativity, and brings a new vision of empowerment, and feminine power.
It was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag – Silvia Venturini