Sportswear brand PUMA presented their Spring Summer 2022 Bodywear & Swimwear Collection with a campaign starring top model Winnie Harlow. The campaign that celebrates confidence and boldness, is part of the brand’s platform “SHE MOVES US“. It highlights pieces such as soft padded bra and seamless hipster, luminous scoop neck top, luminous string made from organic cotton, the one-piece bathing suit made from recycled nylon, the bandeau top and V-shape brief made from recycled nylon, high waist shorts made from recycled polyester, a scoop neck top and high waist shorts made from recycled nylon. The collection feature pieces in vibrant colors made with more sustainable materials.
I love my PUMA family and I’m grateful to be part of the ‘She Moves Us’ campaign. Representation is so important and key. This is something that I have championed since I started in the industry. It is refreshing to work with a brand like PUMA who share the same values. I hope I am helping to open the door a little further for someone else to get through. My mentors have done that for me and it’s my ambition to do the same for others as I grow in my career. I want to continue to help champion confidence, inclusivity and acceptance – Winnie Harlow