Sportswear brand adidas Originals and fashion label Wales Bonner unveiled their Spring Summer 2022 Collection, that was inspired by 1970s and 80s styles. For their fourth collaboration, Wales Bonner reinterprets adidas Originals‘ key looks through the lens of music and movement. The bold and joyful collection fuses textures, silhouettes and graphic prints, and celebrates creative energy and individuality. It introduces athletic jacquard knitwear and a new take on the classic WB Track Top and Track Pants. A trio of colours appears across the collection: primary red, sun yellow and pale pink. Fashion photography duo Jalan and Jibril Durimel captured the campaign. In charge of styling was Tom Guinness, with art direction from Jonny Lu Studio, and casting direction by The Establishment.
“The footwear offering similarly reimagines iconic adidas styles through Wales Bonner’s distinctive lens, emphasising soulful and elegant comfort. The collection presents two elevated riffs on the adidas Country silhouette and sees the return of the WB Samba sneaker, a highlight of the inaugural collection – in two bright color updates.” – from adidas
