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PFW: BLUEMARBLE Spring Summer 2023 Menswear Collection

With the Spring Summer 2023 Collection, Bluemarble discovers American pop culture through French filter


French fashion brand BLUEMARBLE presented the Spring Summer 2023 Menswear Collection, with a runway show and digital presentation held at the ongoing Paris Fashion Week. For this season, the brand was inspired by California desert and the dream of encountering Hendrix. The collection discovers American pop culture through French filter. This is a new Paris attitude, where ease and eccentricity coexist, and fantasy finds its way into real life.



Every BLUEMARBLE collection is an exploration: inspirations, techniques, prints, colour, and above all, individuality. The idea is to arrive at a vivid, visual language from diverse influences and perspectives, and a headspace that is at once free-spirited and grounded. That’s why this season riffs on different wardrobes: workwear, sportswear, and tailoring. The pieces have a psychedelic feel – the BLUEMARBLE nod to the legendary Monterey music festival from ’67 and imagining that counterculture experience for young people today. But what also comes through is Parisian know-how, as the collection involves more crafted details than ever. It’s been exciting to push the possibilities, to create with curiosity and a completely open mind. – Anthony Alvarez


Statement pieces include a workwear ensemble covered in large, embroidered flowers; a jacket in mixed animal print pony hair with laced seams; and skater pants with sequin cuffs. Looks are extroverted to the eye yet relaxed in fit. Clover incrustations appear on everyday shirts and jeans; all-over multicolour stripes add character to organic ribbed jersey. Some embellishments are fun and flamboyant: piercings connecting shirt pieces or inserts of lustrous technical fabric and mesh. Other flourishes are subtle: crisp cotton shirts with hoods instead of collars, or pants finished with a finely raw edge. – from Bluemarble


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